Carving a place in the world of major international music festivals is no mean undertaking. For the Riga Jurmala Music Festival, it’s been a roller coaster ride: the first festival in 2019 was an outstanding success, followed by the bitter disappointment of cancellation in 2020. At a time when most classical music are looking anxiously around and within themselves, Riga Jurmala is forging onwards: the Festival announced its programme for summer 2021 on October 1st and ticket sales are well under way.
For that 2019 opening, explains Artistic Director Martin T:son Engstroem, Riga Jurmala wanted to make their presence felt, “to be on the map immediately. You could start in a low key and build it up after so many years. Or you do what we did and invest a lot from the first moment.” With 20 years of experience at the helm of the Verbier Festival, which he founded, Engstroem knows what it takes to make one’s mark; with a first line-up in 2019 of the Russian National Orchestra, Israel Philharmonic, Bavarian Radio Symphony and London Symphony, no-one could have accused him of underinvesting.
The objective from the start was to bring top international talent to the attention of Latvians – and to bring Latvia to the attention of international musicians. Many of the country’s top artists, the ones with international careers, spend their summers at home with their families, so “Latvians are quite spoiled”, explains festival CEO Zane Čulkstēna, “having wonderful smaller festivals happening in every corner of the country during the summer. What we have particularly lacked for many years is international artists coming to Latvia.” The first festival, held over four summer week-ends, attracted more than 15,000 visitors, 80% of them local, which Čulkstēna thinks is a remarkable achievement, particularly given the limited time available to Engstroem and Associate Director Miguel Esteban to put together the programme and promote it.
The biggest orchestral concerts take place at Dzintari Concert Hall, a semi-open-air venue at Jurmala, on the Baltic coast a half-hour’s drive from the capital. Engstroem’s links with Jurmala go back a long way: he honeymooned there in 1978. “I got to know Jurmala as a historical residence for Russian music life. At the time, there was a state agency in Moscow called Gosconcert, which managed all the artists’ whereabouts in the Soviet Union. Russian artists were more or less seen as soldiers for the Soviet Union, and Gosconcert had apartments in Jurmala, in this beach resort, which you could apply for. If you were Oistrakh or Richter or whatever, you could take an apartment, so there was a big community of phenomenal artists who came to Jurmala every summer, and also performed there. It was a very sentimental thing for me to come back to this place.” Riga, with its lovely opera house, is a fantastic city, he says, but it’s Jurmala which occupies a place in Engstroem’s heart.
The Dzintari is a very unusual venue: a hall that has a roof but no sides: you’re 200 metres from the sea on one side and even closer to the forest on the other. If there’s something of a breeze, musicians can hear the sea as they are playing. “It’s probably the best feeling for a summer festival, and it’s important that summer festivals in general should be a different experience for the audience than going to a concert during autumn.”
Does that affect the choice of repertoire, I ask? “Well, you have to stay a little bit away from Schoenberg or Webern or music which is sensitive to outside noise. You can play anything there, but where you go into music which is too silent, then you might be disturbed by birds or by the wind or by nature.”
If the festival’s artistic content is driven by Engstroem’s musicality, experience and connections, its organisation is driven by Čulkstēna’s boundless energy and optimism – which was sorely tested this summer. “We spent a month from 31st March working on four scenarios and discussing the possibilities for the festival to take place on a smaller scale or sometime later. But after a month, it became obvious to everyone that it would not be possible.” Rather than announcing the cancellation immediately, Čulkstēna took an extra month to be able to combine the bad news with the announcement that the 2021 festival would go ahead. To keep the festival fresh in people’s memories, they created outdoor events in some of Riga’s open spaces, using recorded performances. These turned out to be very popular, so much so that Čulkstēna feels under pressure to continue them even when the live part of the festival returns to normal, not least because they brought the festival to people outside its usual audience, especially families with young children.