Early this year, when Sam McShane was Creative Director at Manchester Camerata, she came to Kings Place to discuss a possible performance by the ensemble. It was a routine meeting, but what McShane hadn’t been expecting was an email from Peter Millican, Kings Place’s founder, which said “I’d like to have a chat while you’re here”. Fast forward to 20th May this year, when McShane entered Kings Place as its new Artistic Director. It’s been something of a whirlwind, and she is buzzing with excitement.
Before Manchester, McShane had cut her programming teeth in Scotland, first with RSNO and then with the Royal Conservatoire of Scotland. London has been quite a change. “In the first few weeks, I was thinking ‘it’s fine, you know, take it in your stride’. And then, honestly, after about a month, it hit me. The number of things that are happening in London is so overwhelming, and as a new artistic director, you feel a responsibility to go to everything that you possibly can. In the first few weeks, I’d be accepting invites to everything, and then I’d look at my diary and realise that I’m never at home!”
That effect is amplified by the omnivorous nature of Kings Place’s programming, which encompasses spoken word, jazz and folk as well as various formats of classical music. Trying to sell classical to folkies and vice versa may sound like a nightmare, but McShane thinks it feels natural in today’s world. “In the short time I’ve been here, some of the best gigs that I’ve seen at Kings Place here have been collaborations intersecting classical and folk, or classical and jazz.
“Having worked at a conservatoire, I can see a definite change in the approach to classical from young musicians: it hasn’t changed completely yet, but the tendency is now to have more flexibility in terms of who you can collaborate with. For example, we’re seeing Donald Grant, who’s here in September: he’s a classical violinist, but his roots and his home are back in the north of Scotland, so we’re seeing him fuse both of those worlds together. That’s something really exciting in terms of the artist’s perspective.” Also in the context of the current “Scotland Unwrapped” series, she mentions a wonderful collaboration between guitarist Sean Shibe and folk/traditional fiddle player Aidan O’Rourke.
Crossover has its risks, of course: “when you merge genres together, there’s the risk of falling into the gap between the two genres. We have spoken a lot internally about how, for instance, we could encourage more of the jazz audience to come to classical concerts. It’s always been a massive discussion in classical music: how do we bring in a new audience? No-one wants to force feed people things that they don’t want, but we can still encourage people to try something new.”
For many programmers, “new classical music” fits squarely into the category of “force feeding people things they don’t want”. McShane thinks the opposite, voicing the intent to significantly increase the commissioning of new work. So what, I ask, is the secret sauce for selling contemporary classical to a London audience?
“For so much of the classical world, and the change that we’re all going through trying to find new audiences, is about how we reach, present and welcome people in. So much of contemporary music is about finding the right artist to convey what the work is about. Why are you performing this? Why did you commission this music? What are the topics around it? The reason we do quite well in what some might say are challenging classical projects is that we have a lot of people within all of the other genres who are really up for trying new things. We have those followers already.”
She believes that the time is ending where many artists seemed to care little about what did or didn’t interest their audiences. “My experience is that artists are more than ever trying to find ways to communicate what they’re doing, to as wide an audience as possible. I’m not saying that artists are performing less challenging repertoire, but I think that they’re trying to present it and perform it in new ways.” She points to one of her projects with Manchester Camerata, a contemporary programme at Glasgow’s Royal Exchange Square including the decidedly avant-garde Black Angels by George Crumb: “We performed it in the round; we had the idea that throughout the programme, we would be exploring the different senses, so there was blindfold at one point, there were scent machines at another point. Some people might call it gimmicky, but it filled the Royal Exchange Theatre.”