Opinion: All is not lost! Tomorrow’s classical music audience is out there!

Jo joined Bachtrack as Head of Marketing in November 2022, after a 17 year tenure as Senior Digital Marketing Manager at the London Symphony Orchestra. A devotee of orchestras since first coming across the BBC Proms on TV at the age of 7, she loves the buzz of seeing people at concerts enjoying the music and experience as much as she does. By night Jo is an amateur violinist and violist, and is happiest when playing the big symphonic works of the 20th century.