Berliner Philharmoniker

The Berliner Philharmoniker may be the world’s business-savviest orchestra. From the handsome program booklets printed on thick, color-rich stock (3€ instead of the customary 2€), to the Sony-sponsored Digital Concert Hall (where one can buy “tickets” to access past and present BP videos), even down to the gold trim on my ticket, this orchestra amply demonstrates its awareness of its reputation as